Evaluation question 3 from 10-klam
Bauer Media Group already has a wide network of different media products, which includes the likes of MOJO and Q Magazine. However, these magazines are mainly targeted towards an audience of a slightly older demographic in comparison to Junction.
MOJO is a magazine suitable for those who enjoy rock/classic rock music and is therefore aimed more towards those 35 years old and above. The content of the magazine is centred around more experienced and well-known musicians.
Q Magazine is quite generic in comparison to MOJO, in the sense that the focus genre is not cemented - it varies from time to time. Although it is identified as an alternative music magazine, it does feature more mainstream pop artists. Furthermore, the target audience is similar to that os MOJO's.
Junction would be an ideal music magazine for Bauer's "Millennial" target audience which so far only has Kerrang! magazine aimed towards them. The content of Junction is relevant to those of the 16-34 demographic. Also, according to Bauer, Millennial's are "digitally native" - Junction caters to the needs of a younger target audience through the use of technologies such as social media (Twitter, Facebook, Instagram, even Snapchat). By becoming the distributor of Junction, Bauer can be one of the first institutions to have a product that would attract a purely 16-34 years old demographic - many of the current music magazines are at the ends of the age spectrum, i.e. magazines are targeted at either under-13 year olds or 35+ - there is yet to be a magazine that reaches out to those in the middle). They can appeal to a wider target audience in general and essentially expand their horizons.
Bauer Media Group already has a wide network of different media products, which includes the likes of MOJO and Q Magazine. However, these magazines are mainly targeted towards an audience of a slightly older demographic in comparison to Junction.
MOJO is a magazine suitable for those who enjoy rock/classic rock music and is therefore aimed more towards those 35 years old and above. The content of the magazine is centred around more experienced and well-known musicians.
Q Magazine is quite generic in comparison to MOJO, in the sense that the focus genre is not cemented - it varies from time to time. Although it is identified as an alternative music magazine, it does feature more mainstream pop artists. Furthermore, the target audience is similar to that os MOJO's.
Junction would be an ideal music magazine for Bauer's "Millennial" target audience which so far only has Kerrang! magazine aimed towards them. The content of Junction is relevant to those of the 16-34 demographic. Also, according to Bauer, Millennial's are "digitally native" - Junction caters to the needs of a younger target audience through the use of technologies such as social media (Twitter, Facebook, Instagram, even Snapchat). By becoming the distributor of Junction, Bauer can be one of the first institutions to have a product that would attract a purely 16-34 years old demographic - many of the current music magazines are at the ends of the age spectrum, i.e. magazines are targeted at either under-13 year olds or 35+ - there is yet to be a magazine that reaches out to those in the middle). They can appeal to a wider target audience in general and essentially expand their horizons.
No comments:
Post a Comment